Monthly Archives: January 2025

In today’s competitive landscape, B2B events offer more than just networking and lead generation; they’re great for creating immersive experiences and building strong connections. For tech companies hosting these events, attracting sponsors is key, but sticking to the usual sponsorship packages might not cut it anymore. To truly engage sponsors and attendees alike, you need [...]

There are so many distractions in today’s world which mean that capturing and maintaining attention during events is not easy. From phones constantly pinging to mental to-do lists, it’s clear that our attention spans are decreasing. Recent findings from the QEII Centre reveal the scale of this challenge, showing that 80% of desk-based workers [...]